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tm:rw

New York, NY

Full two-story flagship takeover with six unique spaces, including high-gloss red lacquer with illuminated wall structures

Curved metal framing zone with lacquered cabinetry, faux-bodega storefront treatment with oversized glass panels and LED screens

Oversized organ pipes and silver chrome upholstered couches, throwback LES signage capping the storefront

A large digital billboard in Times Square reads See you, tm:rw above an entrance with bright marquee lights. The billboard, design and produced by Arsenal, displays a futuristic landscape with abstract purple and orange shapes. Pedestrians walk below.
A futuristic gaming chair with blue LED lights, design and produced by Arsenal, is displayed in a red, PlayStation-branded room, surrounded by shelves of gaming accessories and a wall-mounted screen showing gameplay for an immersive brand experience.
A modern room with wooden walls and floor features two illuminated display tables and tall, white cylindrical tubes of varying heights, creating a sculptural brand experience—design and produced by Arsenal.
A modern store interior with mint green display stands, design and produced by Arsenal, showcases tech gadgets, boxed electronics, and accessories under bright lighting, with more products visible in the background for a seamless brand experience.
A modern store interior with large neon signs reading SUPER EXPRESS GROCERY and OPEN 24 HRS. Mannequins in athletic poses are displayed in window cases next to sliding doors. A bright, clean brand experience, designed and produced by Arsenal.
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