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Arsenal New York is a full-service design and production company built to transform ambitious ideas into standout brand experiences—strategically, seamlessly, and at scale.

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Lattafa

A whimsical room designed and produced by Arsenal features a white couch with giant sandwich cookie cushions, playful wall art, and dotted walls, creating a dessert-inspired atmosphere that elevates the brand experience.
A whimsical room, designed and produced by Arsenal, features giant ice cream sandwich cushions on a white sofa, cookie-shaped stools, and oversized cookie props hanging from the ceiling—all creating a playful brand experience against blue carpet.

NARS

A vibrant Sephora store display, designed and produced by Arsenal, features bold red and pink lighting, large images of faces, and NARS makeup products. The signage highlights “FIRST AT SEPHORA” and the immersive brand experience of “NARS THE MULTIPLE.”.
A brightly lit Sephora store display, designed and produced by Arsenal, features red and pink circular booths with bold makeup images and NARS branding, highlighting lipsticks and beauty products for a captivating brand experience under the sign “FIRST AT SEPHORA.”.

tm:rw

A digital billboard displays the text See you, tm:rw over a surreal landscape with pink grass, orange spheres, and a white dome, above a building entrance with bright marquee lights—design and produced by Arsenal for an immersive brand experience.
A large digital billboard in Times Square reads See you, tm:rw above an entrance with bright marquee lights. The billboard, design and produced by Arsenal, displays a futuristic landscape with abstract purple and orange shapes. Pedestrians walk below.