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NARS

New York, NY

Lit, LED powered in-store Sephora pop up featuring a carousel platform with oversized product factices, custom infinity mirror room, cad cut vinyl logos and led ticker tape throughout

A brightly lit Sephora store display, designed and produced by Arsenal, features red and pink circular booths with bold makeup images and NARS branding, highlighting lipsticks and beauty products for a captivating brand experience under the sign “FIRST AT SEPHORA.”.
A large display model of a NARS makeup stick in a bright pink, mirrored room with “NARS” and “THE MULTI” glowing in neon—an immersive brand experience designed and produced by Arsenal.
Storefront with large windows displaying “NARS THE MULTIPLE” and oversized images of NARS makeup sticks. This vibrant brand experience, designed and produced by Arsenal, features colorful lighting and visible makeup products inside the store.
Lipsticks and NARS makeup displays, design and produced by Arsenal, sit by a large window with bright city lights and billboards outside, creating a vibrant and modern retail setting that elevates the brand experience.
Display of NARS The Multiple makeup sticks arranged in a circular formation, with black boxes and colorful caps, set against a bright pink background and a central stand featuring the product name—design and produced by Arsenal for an elevated brand experience.
A bright pink makeup display stand with a mirrored center and small cosmetic products at the base, set against a backdrop featuring a close-up of a woman's face and lipstick graphics, designed and produced by Arsenal for an exceptional brand experience.
A bright pink room with mirrored walls and circular glass panels, each with black text. Design and produced by Arsenal, this brand experience features panels reading BLURRED, SOFT-FOCUS FINISH and LIQUID LAB ON CHICKS, with reflections adding depth throughout.
A vibrant pink cylindrical display, designed and produced by Arsenal, features a large image of a made-up face and the text THE MULTIPLE and NEW THE MULTIPLE MONOCHROME MAUVE. Inside are mirrors and reflective strips for a striking brand experience.
A display with glowing red and pink neon lights features large replicas of NARS makeup sticks and the NARS logo with “THE MULTIPLE” text, surrounded by vertical bars—a striking brand experience, designed and produced by Arsenal.
A vibrant brand experience features large NARS makeup sticks suspended inside a circular, red-lit booth with a glowing “NARS” logo and the phrase “SOFT-FOCUS FINISH,” designed and produced by Arsenal.
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