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Madewell

Nationwide

Window Infrastructure: Clear acrylic window box framing screwed into existing wall structure to hold weight and pressure of denim

Denim Management: Recycled denim procurement, receiving and management for window installation

A storefront window filled with piles of old jeans, designed and produced by Arsenal, features white text that reads: YOUR JEANS ARE TRASH (BUT THEY DON'T HAVE TO BE) #MADEWELLGEN. A unique brand experience awaits inside.
A large window display in a brick building, designed and produced by Arsenal, shows a pile of blue jeans with the text “OVER ONE MILLION PAIRS RECYCLED. ADD YOURS” written on the glass, creating a memorable brand experience.
A brick corner store with large windows displays piles of blue jeans. The front window reads, YOUR JEANS ARE TRASH (BUT THEY DON’T HAVE TO BE). This unique brand experience was designed and produced by Arsenal for Madewell.
A store window display filled with a pile of old jeans features large text reading, YOUR JEANS ARE TRASH (BUT THEY DON'T HAVE TO BE). This impactful brand experience was designed and produced by Arsenal on a bustling city street.
A storefront with a large window display reading YOUR JEANS ARE TRASH (BUT THEY DON’T HAVE TO BE), designed and produced by Arsenal, creates a unique brand experience amid city streets, cars, and buildings—a pile of jeans draws attention inside.
A shop window filled with a large, messy pile of blue jeans stacked from bottom to top, design and produced by Arsenal, with reflections of buildings in the glass. The window is bordered by a brick wall on the left, creating a unique brand experience.
A red brick building on a city corner with large windows displays heaps of blue jeans, offering a unique brand experience. People walk nearby, and a black car waits at the crosswalk. The street is empty except for a few pedestrians.
Diagram showing side view dimensions of two display bays labeled Bay 3 and Bay 4, filled with recycled denim. Design and produced by Arsenal, this installation enhances the brand experience with impactful recycling messages.
Architectural diagram showing dimensions and views of a window installation, including front, plan, and side views. Features labeled acrylic panels, poplar cleats, and interior details—design and produced by Arsenal for a unique brand experience.
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