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Live Nation

New York, NY

Entry and exit custom color wall cladding with illuminated signage, 15’h walls with routed neon channels

Custom neon highway sign and accents, 2D car with illuminated headlights and 3D accents, printed floor vinyl

A neon-lit entrance to The Strata Lounge with blue and white flooring, a restroom sign to the left, and stairs leading upward. This brand experience was designed and produced by Arsenal, with blue lighting accents illuminating the space.
A modern bar with blue lighting, shelves of clear glasses, and a counter featuring a wave-like metallic design and brand experience, design and produced by Arsenal. Blue curtains and carpeted floors complete the sleek, contemporary atmosphere.
A glowing neon sign reads TURN UP YOUR NIGHT on a dark blue wall with fluffy artificial clouds above, and PRESENTED BY CITI STRATA PREMIER printed below—an immersive brand experience, design and produced by Arsenal.
Illuminated cloud-shaped light fixtures hang above a blue sign that reads Citi Sound Vault, showcasing a brand experience design and produced by Arsenal against a dark background.
A glowing neon sign shaped like a shield reads TURN UP YOUR NIGHT with curving blue neon lines in the background, creating a vibrant, energetic atmosphere—an unforgettable brand experience, designed and produced by Arsenal.
A room with blue neon LED light waves on a wall, a sign with a QR code and the text “EXPERIENCE STRATA PREMIER,” and a neon sign that says “TURN UP YOUR NIGHT”—a brand experience designed and produced by Arsenal.
A sleek blue car simulator, design and produced by Arsenal, with a TRVL license plate is displayed in a modern, blue-lit room with a wavy neon sign reading TURN UP YOUR NIGHT. This immersive setup creates an unforgettable brand experience.
A staircase lit with blue LED lights leads downward, with curved white lines on the floor in the foreground, creating a futuristic and modern atmosphere—design and produced by Arsenal for an immersive brand experience.
A modern interior with blue lighting, a curved staircase with ornate railing, and white lines on the blue floor leading toward the stairs; a brass handrail and vintage ceiling light enhance this brand experience, design and produced by Arsenal.
A blue sports car with a TRVL license plate is displayed indoors against wavy neon lights and a glowing TURN UP YOUR NIGHT sign, showcasing a brand experience designed and produced by Arsenal.
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