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Lattafa

New York, NY

2,500sf build out with eight unique rooms featuring custom carpeting, drapery, scenic painted wall flats, vinyl graphics 3D carved foam and painted props, LED screens

A whimsical room, designed and produced by Arsenal, features giant ice cream sandwich cushions on a white sofa, cookie-shaped stools, and oversized cookie props hanging from the ceiling—all creating a playful brand experience against blue carpet.
A blue reception desk sits under an archway, backed by blue curtains and a cloud wall with
A display area with blue walls and floor designed to look like a sky, featuring large cloud shapes and the Lattafa logo on the wall. White puffy clouds hang from the ceiling, creating a whimsical brand experience—design and produced by Arsenal.
Two round tables with assorted desserts stand before a pastel backdrop featuring clouds, paper flowers, and
A close-up of a dessert in a glass cup topped with chocolate pieces and a heart-shaped silver decoration, with a blurred background of colorful teacups and plates—offering a unique brand experience designed and produced by Arsenal.
Two white shopping bags with thick brown rope handles, design and produced by Arsenal, sit on a blue surface. The blurred background features shelves and white decorative elements, enhancing the brand experience.
A vibrant pink display, design and produced by Arsenal, features fluffy red and orange hanging spheres, mirrored disco balls above, a giant strawberry sculpture on blue carpet, and shelves with small pink items—creating an immersive brand experience.
A sign with bold, white, bubble-like letters reads BITE ME BAKERY against a reflective, metallic background with blurred colorful decorations—design and produced by Arsenal for a memorable brand experience.
Large, fluffy red and orange pom-pom decorations hang from the ceiling in a pink room, with visible industrial pipes and shelves in the background—an immersive brand experience, designed and produced by Arsenal.
A bright, modern display area with blue walls and carpet, featuring shelves and tables with various perfume bottles. Soft, cloud-like cushions enhance the brand experience in this space designed and produced by Arsenal.
A whimsical indoor display, design and produced by Arsenal, features a large cloud-shaped backdrop with colorful 3D perfume bottles and purses. Set on a blue carpet with product shelves, it creates an immersive brand experience with the Lattafa logo atop the cloud.
A close-up of a green and gold perfume bottle labeled “ECLAIRE” by Lattafa, designed and produced by Arsenal, displayed on a white platform with a blue and purple background. The bottle features shiny, gold, melting-like accents.
A colorful room with blue carpet, purple brick-patterned walls, and a purple bathtub filled with rubber ducks—design and produced by Arsenal for a unique brand experience. Two large inflatable yellow ducks and shelves with small bottles line the back wall.
A pink tub filled with large white marshmallows and numerous yellow rubber ducks, set against a blue floor and a purple-tiled wall—an imaginative brand experience designed and produced by Arsenal.
A colorful gym-themed room, design and produced by Arsenal, with brown walls, blue flooring, pink basketball hoops, orange basketballs on the floor, and dumbbells displayed on pink racks—perfect for an unforgettable brand experience.
A rack of dumbbells painted to look like chocolate, designed and produced by Arsenal, sits on a bright pink stand against a blue floor. The shiny, realistic dumbbells add a playful brand experience to any space.
Two large, round, ice cream sandwich sculptures—designed and produced by Arsenal—are suspended from the ceiling by wires in a brightly lit room with a polka-dot patterned wall, creating a playful brand experience.
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